NEWSTART® Brand Usage Guide

NEWSTART® Brand Usage Guide

What is NEWSTART?

The name NEWSTART is an acronym that stands for eight fundamental principles that aim to help individuals achieve optimal health: nutrition, exercise, water, sunlight, temperance (self-control), air, rest, and trust (in God). NEWSTART is a federally registered trademark that is owned by Weimar University. The mark is registered in the United States and Australia, and Weimar University holds common-law trademark rights in additional countries. The NEWSTART Lifestyle Program, NEWSTART Community Program, NEWSTART Health Expo, and other forms of the trademark operate under Weimar University’s ownership of the mark. This guide explains who may use the mark, how it must appear, and what permissions are required.

What requires permission?

Generally Permitted

  • Referencing the NEWSTART principles by their individual letters (e.g., "N is for Nutrition") for educational purposes, where NEWSTART itself is not displayed as a brand.
  • Discussing NEWSTART in a factual, informational way that does not imply affiliation or sponsorship by Weimar University.
  • Licensed use through the NEWSTART Community Program — full use of the mark is included with your program enrollment.

Requires Approval

  • Books, curricula, workbooks, or activity materials that use the NEWSTART name or acronym structure.
  • Banners, posters, flyers, or promotional materials displaying NEWSTART — even with modified artwork.
  • Websites, apps, or social media accounts that use NEWSTART as a name or primary brand identifier.
  • Health programs, courses, expos, or events marketed under the NEWSTART name.

How The Mark Must Appear

When you have permission to use the NEWSTART mark, it must be presented consistently in all materials.

Correct Usage

  • NEWSTART®
  • NEWSTART (first use with ®)
  • the NEWSTART principles
  • NEWSTART program

Incorrect Usage

  • NEW START (two words)
  • newstart (lowercase)
  • New Start
  • N.E.W.S.T.A.R.T.

Required attribution notice: All materials using the NEWSTART mark with permission must include the following statement — "NEWSTART is a registered trademark of Weimar University, used by permission."

The NEWSTART Community Program​

The NEWSTART Community Program is the primary path for churches, health ministries, and organizations worldwide to use the NEWSTART mark legitimately. Enrollment grants permission to use NEWSTART in your local outreach efforts under the guidelines established by Weimar University. Purchasing a license for the NEWSTART Community Program constitutes written permission to use the NEWSTART mark in connection with the program materials and the health ministry activities described in the program guidelines. Participants are still required to use the mark correctly (single word, all caps, ® symbol, and attribution notice) in all materials.

How To Request Permission

For uses not covered by the NEWSTART Community Program, written permission must be requested and granted before the mark is used.

  1. Submit a written request to Weimar University at [email protected] describing your intended use: the name of your organization, the type of materials, how NEWSTART will appear, and the intended audience.
  2. Provide a copy of your manuscript or artwork for review. Weimar University reserves the right to review materials to ensure they are consistent with NEWSTART standards and Weimar’s mission.
  3. Wait until you receive written approval before printing, publishing, or distributing any materials. Verbal approvals are not sufficient.​
  4. Ensure you include the required attribution notice in your materials: “NEWSTART is a registered trademark of Weimar University, used by permission.”​

Permission to use the NEWSTART mark is granted at the discretion of Weimar University and may be revoked if use of the mark is determined to be inconsistent with the purposes and goals of Weimar's health promotion programs.

What Is Never Permitted

  • Using NEWSTART as your organization's name, program name, or primary brand without a license agreement.
  • Modifying the mark by adding words, separating it into two words (NEW START), changing its capitalization, or altering its spelling.
  • Using the NEWSTART logo, registered trademark symbol, or official visual identity without authorization.
  • Using NEWSTART in any way that implies your organization is affiliated with, endorsed by, or operating under Weimar University when it is not.
  • Using NEWSTART in connection with content or materials that contradict Weimar University's health and wellness standards, or that conflict with its faith-based mission.

Contact & Questions

For permission requests, Community Program enrollment, or any questions about the NEWSTART trademark:

Email: [email protected]

Mail:

  • Media Department
  • NEWSTART
  • PO Box 486
  • Weimar, CA 95736

NEWSTART® is a registered trademark of Weimar University. All rights reserved. Permission to use this mark does not transfer any ownership interest. Weimar University reserves all rights not expressly granted.